The “Strategic Transformation in Public Relations” course offers the optimal solution to elevate participants’ skills in the field of public relations and equip them with modern tools that ensure success in an ever-changing business landscape.

Over three intensive days (a total of 12 hours), participants will learn innovative strategies for effectively managing media activities, with a focus on press release writing, campaign planning, and crisis management.

Course Achievements:

• Specialized and professional qualification: Participants gain the ability to practice public relations in a strategic manner that enhances their professional standing.

• Skill development and enhancement: Trainees acquire modern techniques to improve strategic writing skills and crisis management capabilities.

• Advanced strategies: Participants learn how to effectively manage internal and external communication, integrating media engagement tools and digital public relations platforms.

This course is specifically designed for ambitious professionals seeking to build strong public relations practices that enhance their communication with audiences and the media through innovative and strategic approaches, helping them excel in a competitive business environment.